Designing a dedicated tattoo planning platform for a lasting purchase.
8 Week Student Project (2021)
Role: Product Designer
Team: Jay Do (Art Director) and Sabrina Rivera (Copywriter)
Sigil is a product that helps people plan their next tattoo, and helps people understand the nuances behind their design choices.
Tattoo art is all about self expression, and that can come in many forms. While Sigil focuses on guiding users through an in-depth planning process, we wanted to still retain a certain element of discoverability.
However, underlying this discovery we still want to make sure tattoo education and information lays at the core of the experience.
A comprehensive taggin system makes sure you always know the back-end information to tattoos, tattoo artists and tattoo culture.
With open discovery, seeds of thought are planted. This is where users begin to transition into a more directed search. This search begins to categorize threads of thought, again providing educational resources at every moment.
The core function of Sigil, we want to be able to properly lead and quantify people's tattoo planning efforts through searching, bookmarking and building tattoo "one-sheeters".
Users are able to create a personal library of potential tattoos, as well as recommended artists to catalyze conversations with.
Many tattoo-getters and potential purchasers of tattoos had vastly different explanations as to how they planned their tattoos, but most of our targeted user base echoed similar sentiments:
Some planned their tattoos through Pinterest boards, others searched for an artist on Instagram first. Others, overwhelmed or confused where to start, never got around to getting inked. There wasn't a single great place to start one's journey of getting a tattoo, and that's what we aimed to fix.
Through our user research, we were able to categorize and define our user base into two types of personas, focused on how they would "purchase" a tattoo.
By mapping out each shopper journey, it was easy to identify the key features we want to build into our product.
To translate this user journey into a more tangible experience, a product flow was defined for the core planning aspect of the product itself.
After determining concise product flow, first iterations of lo-fi wireframes were sketched out and created
These initial wireframes were then synthesized with a basic visual design system created by Jay, our visual designer.
In this particular platform, it was important to make sure basic discovery functions weren't lost. When moving from low fidelity to high fidelity, we tested particular components and key screens that were important in the shopping process.
Through testing and refinement, a final product was able to be reached with a cohesive flow mapped out.