Adobe x Amazon Creative Jam

How can discovery lead to a potential career in design for high school students?

For: Adobe x Amazon Creative Jam Sept. 2020
Duration:
3 days
Role:
Strategy, UX/UI, Prototyping
Tools:
Adobe XD
Project Partner: Jay Do

The first step of design is to discover. The second step is to question. Our app, Point, provides users a platform to discover, ask questions, and learn about how the world is designed around them however big or small.

The Ask

Design a tablet app (Android, Fire, iPad, etc) to provide a safe way for high school students (ages 13+) to #DiscoverDesign. This app should encourage students to discover what design is and how they interact with it every day, and encourage them to explore jobs/careers in design.

The Challenge

Design thinking embodies skills that will be valued in jobs that haven’t been created yet. However, it can be extremely challenging for high school students to learn about the many career opportunities in the design world. How can you provide high school students with a platform to be able to discover design and careers for themselves?

The Solution

The part that high schoolers struggle with is the first step: asking the correct questions. In a world as open ended as the design industry, the most overwhelming thing is not knowing where to begin. Point doesn't know what questions these high schoolers will ask as well, but by taking the first step and presenting popular questions, the app allows curious students to dive deeper with their many follow-up questions about the design world.

User Journey

We wanted to keep a very simple framework to allow for the freedom of discovery to continue unhindered. Therefore, we wanted to design a very basic flow for the app that was both familiar and clear

Core Features

There are six main features that aid in design discovery, all following the same leading principle: questions leading to more questions.

Home: "News Feed"

The most personalized section of the app, where content is curated into specific categories that the user has expressed interest in. These categories are typical design industries, with actionable career paths.

Questions: "Most Popular"

Since the home page only shows personalized content, we realized that we wanted to still give users an option to explore disciplines outside of their main interests, and so we added a most popular section to our core features.

Bookmarks: "People in Design"

A key feature is being able to follow up on previously asked questions, so a bookmarks function acts as a PT. 2, presenting industry professionals and designers behind the projects students come across in their inquiry.

Profile: "Design Preferences"

Specific section where users can tweak current interests and general profile information related to their account.

Search: "Trending Questions"

A typical search bar is accented by more questions, a mix between frequently asked questions and questions that were recently hot topics in the design community. If a direct Point article can't be found, then trusted third-party links would direct users to specific resources that might answer their query.

Camera: "Environment + Design"

Finally, many questions in design can often stem from the things around us. Taking cues from smart imaging, we wanted to build in a real-time camera function that, in theory, used image-matching to generate search results based on the picture taken.

Prototype + Reflection

As a first-time Creative Jam participant, it was an incredibly engaging experience to not only learn a software for the first time, but to engage with a design prompt that I personally have noticed in my own education. This was a quick and fun "trial by fire" that taught me more about prototyping than any video tutorial could have.

Keeping in line with the "Adobe" Creative Jam, the prototype was constructed in Adobe XD with associated "quality of life" plugins. For the full Prototype, click here