Adobe

End-to-end B2B Awareness Campaign for Adobe Experience Cloud for Advertising

How does Adobe raise awareness for a new product in a crowded Ad Tech space, especially one rife with walled gardens?

For: National Student Ad Competition 2020
Duration:
10 weeks
Role:
Production, Design Chair
Tools:
Indesign, Photoshop, Illustrator
Production Partner: Kyle Nguyen
Advisor: Carrie Heilman
Results: 1st Place National Winner // MRI Simmons Best Plans Book Award

The ~Highlights~

Full Plans Book